There are many reasons why custom images are preferred over stock images; below are my top 5 reasons why custom photography is the better choice.
1. Your views "a picture is worth a thousand words"
No matter how professional the stock photo may be, it will always belong to someone else’s interpretation of the idea, concept, emotion, etc. After all the saying is, “a picture is worth a thousand words.” When it comes to your website, why would you want those words to be someone else’s?
When it comes to custom images created solely for your business YOU have control over what thoughts and emotions those images convey, and from a marketing perspective that is HUGE for your business!
To put the above into perspective, think of the emotions, experiences and memories you gain when you look back at past holiday pictures. Would you feel the same way looking at someone else's holiday photos? The answer is no (at least it should be), this is because it is not personal, it is someone else's view.
When it comes to evoking the required emotion from all potential clients who visit your website, custom images created just for your business will hands down beat stock photography.